Research and AcademicWriting
This section contains my papers analyzing marketing principles, practices or media productions as the assignment of my studies.
Research report measuring Zing MP3's customer loyalty through customer satisfaction for the marketing problem: maintain the leader position in the local market, 2019
Research paper measuring Be's reputation through feedback sentiment analysis to address marketing problem: compete against rivals for more market share, 2019
Strategic planning analysis for The Museum of Applied Art and Science (MAAS)'s 2018 Fashion Ball, 2019
VietJet Air risk and issues location and analysis, 2019
Internal communication plan for Metro Trains Melbourne to help employees familiarized with new operating system, 2019
Leadership style analysis of myself and VMLY&R's CEO Jon Cook, 2020
Secondary research, Data collection and Analysis on target audience behavior and purchase intention of smart speaker in Vietnam, for client OLLI Maika, 2021.
Literature review for research project proposal related to colorism perception developments in Vietnamese popular culture, 2020
Academic essay analyzing the framing of Vietnamese women through television advertising under nation-building and normative frame, 2019
Song Lang film critique in terms of Hollywood aesthetics and economics competition analysis essay, 2020
The final script for the research video on colorism changes in VN, the complete video can be found here.
Academic essay looking at a current media issue, specifically the terrible fate of LGBTQ characters in the media, 2018