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Art Direction
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I received the brief from Project Rung Vietnam to come up with an art direction for its future operations. What I've found in the research stage is that RVN still has quite a low awareness level of the organization and its involved personnel. So I decided to create a Social Awareness Campaign with the primary goal to raise awareness and secondarily to encourage a behavior change in the TA, through a joint effort with RVN.
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The final deliverables are two short videos to execute the art conceptual ideas that I have developed during my Visual Diary and previous pitch.
My Visual Diary where I hand-sketched some elements of design and used Photoshop to put together other ideas that were in accordance with art principles.
The adjusted final proposal pitch for the client RVN summarising our research and proposed strategy for promotion, as well as illustration of the art direction and elements of the final deliverable (one short concept video).
This is the self-reflection document that includes my evaluation of the creation process and of art direction as a working field.
Below are the trailer and concept video me and my team produced. I think it could have been much better, but compared to the previous samples I can see a clear improvement, so I hope I can better myself in this aspect in the future.
TRAILER
VIDEO
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