Copywriting
This section includes the hypothetical public statements, press releases, letter to stakeholders, collaboration proposals and advertising analysis papers that I've produced.
Press release for Dolce & Gabbana regarding the controversial advertising video in China market, 2019
Collaboration proposal with ISC Center for LEGO Vietnam localized campaign to encourage creativity through reimagined traditional tales, 2020
Rationale for online website copy for LEGO which can be found here, 2020
Copywriting campaign analysis of Milo VN and Ovaltine Myanmar, 2020
Year-end letter to stakeholders for TOD'S, 2019
Rationale and workflow process behind the LEGO campaign
Advertising analysis essay of Sendo and Tiki, 2018
Creative brief for AcousticSheep for SleepPhones products, 2018
Creative brief for client Friso for Friscomum product line, 2020
Communication Plan for OLLI Maika - Vietnamese smart speaker, 2021
Rationale for Communication Plan for OLLI Maika - Vietnamese smart speaker, 2021